The 17th Annual Los Angeles Music Awards last night wrapped up with a bang. Hosted by Metal Sanaz the online live cast was watched by an estimated 1.5 million viewers worldwide. The main event itself was hosted by The Poorman of "Poorman's Bikini Beach" fame.
With an ethereal performance of Cicque du Soleil featured artist Nitza, "World Artist of the Year" hitting the high notes with bone-chilling precision, the show started off with a bang.
As the second live act and winner of "Alternative Pop Artist of the Year" Noush Skaugen rocked the Music Box Theater like a launching rocket to outer space. Being on the balcony 10ft above the ground it still felt like standing on the edge of a hurricane.
Watching the audience reactions after the live acts always is a good indicator of things to come. After the exhilarating performance of Skaugen and her band I noticed people in my row writing down her name on whatever piece of paper they had. It was a very interesting sight indeed that I haven't seen at this scale before. You sometimes have one or two writing stuff down, but 8 in a row of 20? That was new to me.
The only performance that night coming almost close to Noush Skaugen's show, was Ladyfox, "Pop Funk Band of the Year" with her sultry, suggestive moves and bass driven beats.
As you learned in my earlier article covering the Hollywood FAME Awards, it is very clear that this british/scandinavian hot-blood is going places.
A full list of winners can be found at http://losangelesmusicawards.net